Articles on: Podcast Advertising

How many listeners can I expect to hear my ad?

In general, Earmark podcasts tend to have higher listener completion rates than other podcasts due to the CPE educational component, but there is still some drop off when it comes to listening to the entire episode.


The following can be used to calculate your expected number of listeners


The Accounting Podcast

80% of listeners will hear the A-Slot

65% of listeners will hear the B-Slot

55% of listeners will hear the C-Slot

50% of listeners will hear the D-Slot

35% of listeners will hear the Classified Ads


Oh My Fraud

85% of listeners will hear the A-Slot

80% of listeners will hear the B-Slot

73% of listeners will hear the C-Slot


Earmark Podcast

75% of listeners will hear the A-Slot


Unofficial QuickBooks Accountants Podcast

80% of listeners will hear the A-Slot

70% of listeners will hear the B-Slot

65% of listeners will hear the C-Slot


Unofficial Sage Intacct Podcast

*data coming soon

Updated on: 24/10/2024

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