General Information

• Are there any bundles or special pricing available on podcast ads?

  You can view our currently available ad bundles and special pricing here: https://airtable.com/apptzh8tjoaIGPl2A/shrgsTKG8aOipPjAH Are you a first time sponsor? Contact us to get our "First-Time Sponsor Bundle" which incudes podcast advertising, an Earmark Webinar+, and CPE course creation at a special discounted price just for first time sponsors.Some readers

• Has anyone had success running podcast ads?

  Many sponsors of Earmark podcasts have had success, examples: "Client Hub is a proud sponsor of the Cloud Accounting podcast. In the week following our first ad we saw nearly a 10% increase in signups for our product and the trend continued with each subsequent ad run." -Judie McCarthy, Co-founder of Client Hub The app Keeper single biggest customer came in via The Accounting Podcast OnPay's sales team gets askedFew readers

Audience, Reach, and Clicks

• What are the listener demographics of The Accounting Podcast?

  Super detailed demographic data for podcast listeners is a tad tough to come by. And arguably The Accounting Podcast is one of the most broad podcasts we produce, so the demographic are even harder to figure out. We did a listener survey in FEB 2024. ![](https://storage.crisp.chat/users/helpdesk/webFew readers

• How many downloads does a podcast episode get?

  We use the Open Podcast Prefix Project to track our podcast downloads and make all our download numbers public. You can view the downloads for each podcast here: The Accounting Podcast - https://op3.dev/show/1f2efe77cb454d36975816ae47b24638 Oh My Fraud - https://op3.dev/show/82297e491b9f480ebdc8ea18fa7c2ae3 Earmark Podcast - [https://op3.dev/show/7777e55eafd843aSome readers

• How many listeners can I expect to hear my ad?

  In general, Earmark podcasts tend to have higher listener completion rates than other podcasts due to the CPE educational component, but there is still some drop off when it comes to listening to the entire episode. The following can be used to calculate your expected number of listeners The Accounting Podcast 80% of listeners will hear the A-Slot 65% of listeners will hear the B-Slot 55% of listeners will hear the C-Slot 50% of listeners will hear the D-Slot 35% of listeners will hear the ClFew readers

• How many clicks to my website can I expect?

  Podcast advertising in general does not drive a lot of direct clicks. Due to the nature of podcast listening, many times folks are listening when driving, exercising, doing laundry or house hold chores making clicking links in show notes difficult. At Earmark we attempt to solve this in a few ways. We put all the sponsor links at the top of the show notes: We use a promo URL for each podcast / ad soFew readers

Podcast Advertising Logistics

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