How many listeners can I expect to hear my ad?

In general, Earmark podcasts tend to have higher listener completion rates than other podcasts due to the CPE educational component, but there is still some drop off when it comes to listening to the entire episode.

The following can be used to calculate your expected number of listeners

The Accounting Podcast
80% of listeners will hear the A-Slot
65% of listeners will hear the B-Slot
55% of listeners will hear the C-Slot
50% of listeners will hear the D-Slot
35% of listeners will hear the Classified Ads

Oh My Fraud
85% of listeners will hear the A-Slot
80% of listeners will hear the B-Slot
73% of listeners will hear the C-Slot

Earmark Podcast
75% of listeners will hear the A-Slot

Unofficial QuickBooks Accountants Podcast
80% of listeners will hear the A-Slot
70% of listeners will hear the B-Slot
65% of listeners will hear the C-Slot

Unofficial Sage Intacct Podcast
*data coming soon

Updated on: 16/06/2026